Sunday, May 4, 2008

Wells Fargos' Autopsy

You'll want to check out the blog at http://brandautopsy.typepad.com/brandautopsy/2007/03/would_you_miss__4.html.
Here's a sample:


From the moment Norwest purchased Wells Fargo it already deceived its customers. Who the heck knows anything about Norwest in the West Coast?

Wells Fargo says it advocates diversity, yet their executive board is ran by a bunch of rednecks. Name a single african american person serving it's executive board, who reports to DICK?

Wells Fargo says it advocates community support, yet it does not have programs for low income customers. I challenge you to walk at a branch wearing a t-shirt and a simple pair of jeans, and see how they'll treat you.

Wells Fargo says it encourages growth and retention of their employees, yet the turn-over of tellers and bankers are extremely high.

They have a good marketing strategy, and that is to lure consumers to get all their banking services through them - a Norwest principle. You get a discount for bundled services. Is this really safe? Think again.

The head of their marketing introduced a strategy called "value proposition", this is designed to make consumers "feel good", through photographs, brochures, media. The idea was, how to make consumers feel good, so they would borrow more money. One of their tag line for a home equity loan was "smart management of your home asset". If you were smart, should you put your property on the line of possible foreclosure?

Look at the junk mails you received for Mortgage or Home Equity loans, does it say anything about risk about foreclosure? Look at the fine print in the back. I bet you there's none.

I know one thing for certain because I worked there before. I am never coming back. I'll advise friends, family, and just about anyone I know to put their money elsewhere.

Banking with a local credit union is SMARTER.
Hope somebody trademarks this last phrase!


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